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The course brings about awareness of PR from a holistic perspective. Each module will answer most questions about the definition and scope of Public Affairs and will enable participants to become more effective with Media relations. The training program outline is up to date and pertinent to marketplace requirements, thus catering well to all analytical prediction of training needs in the specified area. A customised proposal can also be arranged, to suit the training requirement of your team.


Course Objectives:

By the end of this training program, participants will be able to:

  • Become aware of PR Definitions and context
  • Understand the difference between PR and advertising
  • Comprehend the changing view of the PR and marketing mix
  • Become well-versed with PR tools
  • Identify the strengths and weaknesses of different PR tools
  • Identifying the audience and the channels to reach them
  • Become aware of the principles of PR strategy, planning, implementing and budgeting

Course Outline:

  • PR Definitions and context
  • Understanding the difference between PR and advertising
  • The changing view of the PR and marketing mix
  • PR tools – what’s available
  • Strengths and weaknesses of different PR tools
  • Identifying the audience and the channels to reach them
  • The principles of formulating a strategy
  • The four stages of PR planning
  • Research tools and how to use them
  • Planning and implementation – tips on making your campaign work hard
  • Monitoring and evaluation
  • Budgeting – how to make your campaign deliver value for money

Who should Attend?

Press officers, marketing specialists and those who are expected to deal with the press on a regular basis. It’s also aimed at people running small to medium businesses and organisations without a full-time press officer.


General Notes

  • All our courses can be facilitated as Customized In-House Training course.
  • Course duration is flexible and the contents can be modified to fit any number of days.
  • As for Open Enrolment Courses, we offer our clients the flexibility to chose the location, date, and time and our team of experts who are spread around the globe will assist in facilitating the course.
  • The course fee includes facilitation, training materials, 2 coffee breaks, buffet lunch and a Certificate of successful completion of Training.
  • FREE Consultation and Coaching provided during and after the course.
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