Course Overview

Corporate Social Responsibility (CSR) is a type of self-regulation that demonstrates a company’s responsibility and commitment to improving communities and society through various environmental and social initiatives. You are accountable for the social and environmental effects of your company as a business leader. Leading businesses nowadays carry out their CSR activities in accordance with company policies or standards because they understand how important CSR is to a company’s brand reputation, talent retention, and overall business performance.

How can CSR activity create differentiation among companies? Corporate social responsibility is more than just a commitment to environmental and social initiatives. It can be the difference between a company being perceived as a leader in its industry, or an also-ran that simply pays lip service to be socially conscious. The key is to take an upstream approach to CSR and integrate it into every aspect of your business—from hiring practices and product development, to how you interact with customers and employees.  Corporate social responsibility is a “key driver” of brand value and attractiveness. Corporate social responsibility is not just a philanthropic effort, but also a way to retain talent and attract customers, who are increasingly concerned with the external environment of their companies.

How can you improve your consciousness of CSR activities? The concept of corporate social responsibility, or CSR, is a response to the growing environmental and social awareness among consumers. CSR Training Course from Zoe explores how companies can operate in an ethical manner to create value and establish trust with both employees and stakeholders while fostering healthy business practices. You have quick access to the most cutting-edge CSR and sustainability techniques with this course which will help build consciousness of CSR operations. We examine the ideas of sustainability and CSR in this course, paying particular emphasis to the ways in which businesses have outperformed the norm in these areas.

Course Objectives

The Certificate in CSR Training Course has been constructed to achieve the following objectives:

• To highlight the importance of CSR in the present globalized scenario
• To understand ways of enhancing the sustainability of business operations
• To gain an understanding of CSR types, strategies, models, and techniques applicable in a corporate setting
• To understand ways to enhance the company’s image in the industry
• To provide a wide overview of emerging trends, practices, and challenges present in the field of CSR, corporate governance, and business ethics
• To understand the role of the human element in the promotion and development of CSR initiatives

Training Methodology

This CSR Training Course will comprise the following training methods:

• Interactive sessions and lectures
• Presentations
• Management games
• Roleplaying/modeling
• Case studies
• Group discussions
• Problem-solving sessions

Like all our acclaimed courses, this Zoe program also follows the ‘Do-Review-Learn-Apply’ model.

Organisational Benefits

The CSR training course will benefit an organization in the following ways:

• As CSR is mandatory for organizations, trained managers shall be able to share the best experiences and ideas with the organization that will derive maximum value from the operations
• Better understanding of an organization’s relationship with its environment and stakeholders will lead to efficiency in business functions
• Company can build upon its reputation by showcasing that it is sensitive towards its environment and society through relevant CSR initiatives
• By better understanding the concept of sustainability, the organization can implement the principles of sustainability in its practices and usage of resources, resulting in the long-term survival of the firm

Personal Benefits

CSR Training Course will benefit the participants in the following ways:

• Candidates will feel more connected with their organization by learning about its values and where it stands in the society
• Candidates with CSR silks are high in demand by global corporations; thus, the certification will help them kickstart their careers
• Candidates can gain an edge over their peers in the market through added knowledge of CSR activities and concepts
• By being aware of human rights and sustainable practices candidates can avoid getting exploited and thrive instead in their workplaces

Who Should Attend?

• General managers
• Departmental heads, project heads
• Team leaders, global managers
• Strategic managers
• Senior officers, Executives
• Professional mentors and coaches
• Policymakers
• Start-up founders, entrepreneurs

Course Outline

Module 1: Basics of Corporate Social Responsibility

• Corporation as a part of society
• Profit making as the primary motive
• Effect of the organization on society
• Sustainability in operations
• Carrying accountability
• Maintaining transparency
• Business case for and against the CSR
• The Social Contract

Module 2: Sustainability

• Brundtland report, 1987- strategies for sustainable development
• Our common future
• Components of sustainability: societal influence, environmental impact, etc.
• Model of Corporate Sustainability
• Distributable Sustainability
• GRI standard

Module 3: Models of Corporate Social Responsibility

• Friedman Model
• Ackerman Model
• Environmental Integrity and Community Model
• Corporate Citizenship Model
• New Model of CSR

Module 4: Strategies for CSR

• Degree of Social Responsibility
• Rejection strategy
• Adversary strategy
• Resistance strategy
• Compliance strategy
• Accommodation strategy
• Proaction strategy
• CSR Continuum

Module 5: Corporate Ethics and Ethical Philosophies

• Deontological ethics
• Utilitarianism
• Ethical Relativism
• Ethical Objectivism
• Components of corporate behaviour
• The pyramid of corporate behaviour
• Role of Corporate Culture
• Whistle blowing

Module 6: Corporate Governance

• Link between corporate governance and CSR
• The triple bottom line
• Goals of corporate governance
• Tools of corporate governance
• Consequences of poor corporate governance

Module 7: Types of CSR

• Environmental Responsibility
• Ethical Responsibility
• Philanthropic Responsibility
• Economic Responsibility
• Legal Responsibility

Module 8: Measurement and Reporting of Performance

• Determinants of good performance
• Performance from different perspectives
• Performance metrics
• Social accounting
• Model for social performance
• The balanced scorecard
• Environmental audit

Module 9: CSR in Globalization

• High influence of moral values
• Impact of cultural tendencies
• CSR in global business community
• Effect of aware public
• Balance between economic growth and inequality

Module 10: Role of Manager in CSR Strategy Building

• Profit maximization
• Managers and business ethics
• Organizational culture and styles of leadership
• Strategic planning
• Planned and emergent CSR strategy
• Agency theory
• Information asymmetry

Module 11: Human Rights and CSR

• Role of human resource in economic activity of the business
• Environmental activity affecting human element
• Direct and indirect contact of organization with human element
• Respecting human rights

Module 12: Latest in CSR

• Emerging trends in CSR
• Challenges faced during CSR activity
• Corporate social innovation
• Shared value creation
• Best Practices