Course Overview

Have you ever thought about how brands are made and what makes them different from all of their competitors?

What is the importance of Retail Management? Retail Management is one of the fastest-growing careers in the world. It is one of the biggest contributors to the economy. By its growth, retail became one of the successful industries in the market today.

What is Retail Management? Retail Management is the overall process inside the store from the product, price, promotions, process, people, place, and physical evidence. It makes the shopping experience more accessible and pleasurable to the customers that leads to good sales for the business.

This Zoe course will equip current and future retailers with the best practices in the market that are followed across the globe from managing the store, picking a good business location, targeting proper markets for your products, and marketing your brand. This course is up to date and relevant to the current market situation.

Course Objectives

After you complete this Certificate in Retail Management Training, you would be able to:

• Understand the functions of retailing in the economy
• Gain knowledge about global, high-tech, and ever-evolving retail industry
• Create a comprehensive brand report of retail business
• Learn the importance of retail mix in the whole business to improve sales
• Build and enhance a career in Retail Merchandising or Brand Management

Training Methodology

This Retail Management Training Course shall comprise the following training methods:

• Interactive Sessions and Lectures
• Presentations
• Visual Application

Zoe Talent Solutions follows the ‘Do-Review-Learn-Apply’ model.

Organisational Benefits

On successful completion of Certificate in Retail Management Training Course, participants shall benefit their organization in the following ways:

• Grow understanding of the wider commercial environment in which retail operates
• Discover the significance of supply chain and inventory management
• Ensure that your team provides excellent customer service
• Understand the role of pricing strategy and how it influences consumer choice

Personal Benefits

Participants who enrol in this Retail Management Training Course will benefit in the following ways:

• Learn how retail processes work among retail companies
• Understand the importance of retail mix in the business
• Implement new best practices in retail to improve sales growth
• Study retail strategic planning process of the business

Who Should Attend?

• Anyone who wants to have a career in Retail
• Team Leaders
• Retail Trainers
• Store Managers / Assistant Store Managers
• Retail Merchandisers / Buyers

Course Outline

Module 1: Context of Studying Retail

• Favourite Fashion Retailers
• Basic Retailing Concepts
• Retail in Supply Chain
• Role of Retailers in the Economy
• Characteristics of Successful Retailers

Module 2: Elements of Retail

• Strategy
• Target Market
• Retail Format
• Sustainable Competitive Advantage
• Strategic Retail Planning Process

Module 3: Strategic Retail Planning Process: Part 1

• Strategic Retail Planning Process: Introduction
• 7 stages of Retail Planning
• Importance of Retail Strategy
• Organizational Mission
• Structure of Mission Statement

Module 4: Strategic Retail Planning Process: Part 2

• SWOT Analysis
• Pestel Analysis
• Retail Brand Objectives
• Retail Consumer Behaviour
• Consumer Decision Making

Module 5: Strategic Retail Planning Process: Part 3

• Consumer Purchasing Behaviour
• Target Market Strategy
• Types of Segmentations
• Customer Personas
• Competitive Analysis

Module 6: Understanding the Retail Mix: Product

• What is a Product?
• New Product Development
• Product Life Cycle
• Retail Product Assortment
• Retail Buying

Module 7: Understanding the Retail Mix: Pricing

• What is Retail Price?
• Pricing in Retail Strategy
• Retail Pricing Objectives & Strategy
• Pricing Challenges
• Pricing Executions

Module 8: Understanding the Retail Mix: Physical Evidence

• Store Atmospherics
• Branding Strategies
• Visual Merchandising
• Obstacles in Retail Stores
• Tips on how to maintain store ambiance