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Live Online Training Schedules

SM1630 Aug - 01 Sep, 2021Live Online$1300Register
SM1615 Nov - 19 Nov, 2021Live Online$1800Register
SM1623 May - 25 May, 2022Live Online$1300Register
SM1608 Jun - 10 Jun, 2022Live Online$1300Register
SM1622 Aug - 26 Aug, 2022Live Online$1800Register
SM1614 Nov - 18 Nov, 2022Live Online$1800Register

Classroom Training Schedules

SM1602 Aug - 06 Aug, 2021Houston$4750Register
SM1622 Nov - 26 Nov, 2021Johannesburg$4250Register
SM1615 May - 19 May, 2022Dubai$3950Register
SM1615 Aug - 19 Aug, 2022Houston$4750Register
SM1628 Nov - 02 Dec, 2022Johannesburg$4250Register

Did you know you can also choose your own preffered dates & location? Customise Schedule

Course Overview

The retail management training program offers a holistic, results-oriented and intensive training on retail management. The training program outline is up to date and pertinent to marketplace requirements, thus catering well to all analytical prediction of training needs in the specified area. A customised proposal can also be arranged, to suit the training requirement of your team.

Course Objectives:

By the end of the retail management training course, delegates will be able to:

  • Analyse store operations, supervise employees and manage inventory
  • Understand customer behaviour in a retail environment
  • Develop successful sales plans to grow store profitability
  • Produce a positive shopping experience
  • Use proper merchandising and promotional strategies to improve sales performance and customer loyalty

Course Outline:

The Retail Environment and Challenges

  • Retailing Defined
  • Today’s Retail Environment
  • The Pillars of Retail (7Ps) and Related Metrics
  • Retailing and Marketing Channels

Retail Strategies and Business Intelligence

  • Retail Competitive Strategies
  • The 5 Dimensions of a Retail Strategy
  • The EST Model: Achieving Strategic Positioning
  • Assessing Strengths and Weaknesses for Better Positioning
  • Retail Leadership Guidelines
  • The Components of Retail Business Intelligence
  • Business Intelligence and Retail Operations

Store Sales Performance Metrics

  • Critical Performance Questions
  • What to Measure and When?
  • 15 Key Retail Metrics
  • The Strategic Profit Model (DuPont Analysis)
  • Computing the Store’s Return on Net Worth

Retail Sales Management and Coaching

  • The New Role of the Retail Sales Associates
  • Relationship Selling and Retailing
  • The Retail Sales Management Process
    • Hire
    • Train
    • Set Goals and Objectives
    • Define and Measure Metrics
    • Motivate
    • Performance Evaluation
    • Rewards and Incentives

Retail Performance Management

  • The Critical Components of Retail Performance
    • Improve the Quality of Leadership
    • Instil a High-Performance Culture
    • Develop and Implement HR Programs and Processes

Evaluating Individual Performance Levels

Developing Balanced Scorecards (Store and Retail Sales Associates)

Customer Service Management

  • Trends in Customer Relations
  • Shaping Customer Perceptions
  • Developing Your Own Service Strategy
  • Customer Service Requirements
  • Key Ingredients of Service Strategy
  • Facts about Customer Complaints
  • A Retail Success Blueprint

Who Should Attend?

Senior retail managers who seek to discover the various traits of successful retail management.

General Notes

  • All our courses can be facilitated as Customized In-House Training course.
  • Course duration is flexible and the contents can be modified to fit any number of days.
  • As for Open Enrolment Courses, we offer our clients the flexibility to choose the location, date, and time and our team of experts who are spread around the globe will assist in facilitating the course.
  • The course fee includes facilitation, training materials, 2 coffee breaks, buffet lunch and a Certificate of successful completion of Training.
  • FREE Consultation and Coaching provided during and after the course.
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Free Courses offer

Customized Schedule is available for all courses irrespective of dates on the Calendar. Please get in touch with us for details.

Want this Course for your Organisation?

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Middle East – Head Office

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Ph: +44 7443 559344

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