Setup Menus in Admin Panel

Give us a Call: L: (+971) 4 558 8245 M: (+971) 52 955 8232

Search Courses
Generic filters
Exact matches only
Filter by Custom Post Type
Code Date Venue Fees  
CS06 14 Dec - 16 Dec Vienna $4100 Register

Course Overview

This customer relationship management training course will fully equip each participant in the understanding and application of (CRM) Customer Relationship Management from a global and country-specific perspective.

The customer relationship management training offers valuable insights into the use of different CRM mechanisms and will enable participants to use the most effective ones in their organisations to bring about the desired levels of Customer Satisfaction.

The program outline is up to date and pertinent to marketplace requirements, thus catering well to all analytical prediction of training needs in the specified area. A customised proposal can also be arranged, to suit the training requirements of your team.

Who Should Attend?

Individuals involved in the early stages of contracting in order for them to review and have a full understanding of the tendering process as well as the different approaches to tender evaluation and assessment.

Course Outline


  • Defining CRM
  • Importance of CRM to Companies
  • Customer Loyalty and Optimizing Customer Experience
  • CRM and Business Intelligence
  • CRM Mistakes
  • Why CRM is Hard?
  • Where Does CRM Fit?

CRM in Marketing

  • Relationship and One-to-One Marketing
  • Cross-Selling and Up-Selling
  • Customer Retention
  • Customer Profitability and Value Modelling
  • Customer and Business Value
  • Customer Relationship Management Training for Marketers

CRM and Customer Service

  • Call Centre and Customer Care
  • Customer Satisfaction Measurement
  • Customer Service Checklist for Success
  • Customer Service Training

SalesForce Automation

  • Activity, Contact and Lead Management
  • Knowledge Management
  • Business Training for Salesforce

Planning CRM Programs

Managing a CRM Project

  • Implementation Checklist
  • CRM Roadblocks and Saboteurs
  • Looking toward the Future
  • CRM Training Program and Customer Loyalty
  • The New Rules of Marketing and PR
  • Social CRM

Course Objectives

By the end of the customer relationship management training, participants will be able to:
  • Understand Why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers
  • Determine the uses and objectives of a CRM system
  • Recognize best practices in implementing a CRM strategy
  • Apply CRM for improving marketing, sales, customer service, and customer contact
  • Use Social CRM to drive collaboration among salespeople to increase their effectiveness

General Notes

  • All our courses can be facilitated as Customized In-House Training course.
  • Course duration is flexible and the contents can be modified to fit any number of days.
  • As for Open Enrolment Courses, we offer our clients the flexibility to chose the location, date, and time and our team of experts who are spread around the globe will assist in facilitating the course.
  • The course fee includes facilitation, training materials, 2 coffee breaks, buffet lunch and a Certificate of successful completion of Training.
  • FREE Consultation and Coaching provided during and after the course.
Customized Schedule is available for all courses irrespective of dates on the Calendar. Please get in touch with us for details.
ZOE Talent Solutions Logo


Middle East – Head Office

918, Blue Bay Towers,

Al Abraj Street (Marassi Drive),

Business Bay, Dubai, UAE

Join Our Team as a Trainer

We are proud to have a team of highly experienced expert training professionals from all over the world.

If you feel you have the right skills to become a part of our training team. Please use the link below.

>Apply Now

Copyright © Zoe Talent Solutions 2020