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Course Overview

The increase in customer/citizen demand for faster and better quality services has increased the need and focus on digital governance. Digital transformation is a very critical aspect of digital governance; they are inter-related. Digital governance refers to effective management and control of digital assets, such as social media, cloud, analytics, wearable computing, etc. The assets considered under digital governance are ideally external facing because they interact with partners and customers. On the other hand, digital transformation focuses on customer experience, operational processes and business models. Without digital governance in place, digital transformation efforts will be scattered, uncoordinated and not aligned to business strategies and objectives. The lack of digital governance increases business risks in many ways. Corporate digital governance is a framework for establishing accountability, roles and decision-making authority for an organisation’s digital presence through social media platforms, mobile sites, websites, etc. An organisation’s digital presence is manifested through not only the hard assets like websites, social media platforms, etc. but also soft assets like digital strategies, digitally enabled business processes as well as digital capabilities, mind-sets and cultures. Digital governance and its related framework need to conform to organisational roles, regulations, corporate policies and standards. Thus, given the importance and need for digital governance, it is critical for an organisation to have a digital strategy in place, one aligned with its goals and objectives, to be able to stay competitive and progress continuously. A digital strategy focuses on using technology to enhance business performance. In other words, it specifies the direction an organisation should take to create competitive advantages with the help of technology. A digital strategy includes changes to business models as new and advanced technologies make it possible for dynamic and innovative companies to provide services that were previously not possible; it provides flexibility to maintain accountability in roles and decision making for digital initiatives while also keeping in mind regulatory, legal, compliance and market risks. Thus, a digital business strategy is extremely important for successful and seamless corporate governance.

This Zoe training course will empower you with a complete overview of the importance of digital governance and the urgent need and criticality of a good digital business strategy for successful corporate governance. Through this course, you will not only gain an understanding about digital governance and a digital business strategy but also acquire the necessary experience, knowledge and skills to build a digital business strategy for your organisation. This in turn will provide you with prime and frequent opportunities to demonstrate your talent and capability to handle the digital business aspect of your organisation, providing you a secured and successful career progression within your organisation.


Course Objectives

The main objective of this course is to empower public sector professionals with—

  • complete knowledge and information about digital governance and the importance of a digital business strategy
  • the required skill and experience to partake in creation of a digital business strategy for the organisation
  • the necessary skill and confidence to work with advanced tools and technologies to enhance the digital aspect of business in the organisation and use digital means to improve governance
  • the required awareness and exposure to ensure regulatory compliance with various norms related to digital media
  • the knowledge and information to frame policies and suggest changes to business models as per the requirement of the digital business strategy
  • confidence and knowledge to effectively manage reputational, legal and security risks arising in the digital world
  • the overall skill and capability to undertake more complex and important roles in digital governance, thus demonstrating talent and potential and securing a definite career progression in the organisation

Training Methodology

Training courses at Zoe Talent Solutions are created with scope and flexibility for changes and customisation as per the intended audience’s professional experience and background. Trainers appointed to deliver the training are highly experienced experts specialised in the relevant domain. The trainer delivers the training using attractive and easy-to-understand presentations to aid retention. The trainer also encourages trainee participation through group activities, debates, assignments, etc. Case study discussions and experiences shared by some trainees help relate the theoretical delivery to practical experiences.

Like other Zoe Talent Solutions courses, this course follows the Do–Review–Learn–Apply Model.


Interested in Health and Safety Courses? Checkout out Health and Safety Courses Category Page.


Organisation Benefit

Organisations whose employees attend this course will benefit in the following ways:

  • Trained and experience employees to partake and help in digital transformation and successful digital governance
  • An effective and efficient digital business strategy for changes and amendments in business models and processes to enable successful digital governance
  • Better and more efficient management and aversion of reputational, legal and security risks arising from digitalisation
  • Better record keeping and more streamlined and efficient business processes as a result of digitalisation
  • Use of advanced technologies and tools for better corporate governance
  • Better decision making and more aligned and distinct role accountabilities and responsibilities
  • Better customer experience because of digitally enabled products and services delivered more efficiently

Personal Benefit

Public sector professionals attending this course will benefit in the following ways:

  • Increased knowledge of digital governance and the importance of a digital business strategy
  • Enhanced skill to create or partake in creation of a digital business strategy for one’s organisation
  • Increased skill and confidence to work with advanced technologies and tools and to build one’s capabilities to work with these technologies in any organisation or domain
  • Enhanced decision making as well as strategic and analytical skills
  • Better foresight and perspective to suggest relevant changes to business models in accordance with the requirements of the digital strategy
  • Better understanding of regulatory compliance requirements related to digitalisation
  • Greater confidence, exposure and experience to manage reputational, legal and security risks arising from digitalisation
  • Enhanced skillset to undertake more complex roles in digital governance, thus demonstrating potential and talent and enabling rapid career progression and development within and outside one’s organisation
  • A sense of contentment from customer satisfaction through better and more efficient service delivery

Who Should Attend

  • Directors, Board members and other senior/top management officials responsible for decision making and strategic planning related to organisational goals and objectives
  • Investors and shareholders who would like to know more about the digital business plans of organisations and the impact of these plans
  • Marketing and technology team members who need to translate the digital business strategy of an organisation into action
  • Internal and external auditors who need to ensure that all digital plans and models adhere to international regulations and standards, including security risk management
  • Legal officials and advisors responsible for ensuring legal requirements are fulfilled through all business processes and models
  • Policy makers who need to understand and accordingly frame the codes of business/professional conduct to minimise security risks
  • Any other public sector professional who would be involved in execution of the digital business strategy of an organisation

Course Outline

The course will cover the following topics critical to understanding the importance of digital corporate governance and the digital business strategy:

 

Module 1 – Means of Digital Presence

  • Websites
  • Social media platforms
  • Mobile sites

 

Module 2 – Benefits of Effective Digital Governance

  • Aligned business and digital priorities
  • More defined decision-making roles and accountabilities
  • Conformance to standards and regulations
  • Better, digitally enabled products and services
  • Improved customer experience
  • Better leveraged partner capabilities

 

Module 3 – Focus Areas of Digital Transformation

  • Customer experience
  • Operational processes
  • Business models

 

Module 4 – Important Aspects for Digital Business Strategy Development

  • Market drivers
  • Transformation opportunities and threats
  • Product marketing
  • Operational system strategies
  • Customer insight
  • Technology-driven culture/insight
  • Leading edge data/analytics
  • Continual innovation
  • Digital culture development

 

Module 5 – Steps for Creating a Digital Business Strategy

  • Set goals
  • Gather and know customer data
  • Be visible
    • Advertising
    • SEO
    • Email
    • Social media
  • Know key channels
  • Define value proposition
  • Prioritise artificial intelligence
  • Create SWOT around focus points
    • Acquisition
    • Conversion
    • Retention
    • Growth
  • Develop content strategy
  • Outline plan
    • Build awareness
    • Interact with audience
    • Convert to sale
    • Engage long-term

 

Module 6 – Indicators of a Successful Digital Business Strategy

  • Infrastructure
    • Increased connectivity
  • Government
    • Management framework
    • Policy and regulatory framework
  • Institutional capacity
    • Streamlined business processes
    • Trained employees
  • Customer satisfaction
    • Surveys
    • Feedback forms
    • Accessibility and availability of services
    • Data sharing and transparency

 

Module 7 – Success Factors of a Digital Business Strategy

  • Awareness and receptiveness to change
  • No political interference
  • Skilled workforce and modern work culture
  • Accountability and transparency
  • Availability of funds
  • Government involvement
  • Organisational readiness

 

Module 8 – Types of Digital Market Strategies

  • Email marketing
  • Social media marketing
  • Pay-per-click marketing
  • Search engine optimisation
  • Influencer marketing
  • Content marketing
  • Retargeting ads
  • Viral marketing
  • Affiliate marketing

 



Participant Testimonials

Note
Customized Schedule is available for all courses irrespective of dates on the Calendar. Please get in touch with us for details.
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