Course Overview

What is meant by Disruptive Innovation? In business theory, a disruptive innovation is an innovation that initiates a new market and value network while simultaneously displacing established market norms, products, and alliances. All disruptive innovations emanate from technological or business model advantages. Examples include, gunpowder, currency, the compass and the printing press.

The primary objective of attending this course is to critically conceptualize how innovative trends impact on both value and sustainable market share retention going forward as an organization. Disruptive innovation occurs when a new product or service is introduced into an established industry that performs better while adding value as opposed to current market offerings. This product is offered at a lower price and consequently displaces existing products and market leaders while simultaneously transforming the industry.

What are the four key elements to disruptive innovation? The four key components of disruptive innovation are sustaining innovation, oversupply, an emerging innovation to which market incumbents have the ability to respond and incumbent firms becoming destabilized as they are disrupted.

Amazon is an example of a disruptive brand. People love the brand so much because they are under the misapprehension that they are receiving free products. Disruptive innovation precipitates rapid cost declines transversally dissect sectors and encourages further innovation because market incumbents innovate rapidly and become extremely creative in an effort to retain market share. There are four types of innovation, viz: disruptive, architectural, radical and incremental.

How do you apply Disruptive Innovation? Disruptive innovation is applied by resolving an identified problem. The novel concept entrenches itself by virtue of elementary applications at the bottom price level of the market and then relentlessly expands its range and influence thus disestablishing established market incumbents.

Examples of modern-day disruptive innovations include the following, viz; retail medical clinics, video streaming, radios, online encyclopaedia’s and referencing, smartphones, personal computers and photography.

This Zoe training course will consequently succinctly equip you with the skills to assimilate concepts and develop a contextual interpretation of how your organization can constructively co-operate with and consistently ensure the retention of both market share and new market penetration by employing the intrinsic knowledge gleaned from a disruptive innovation strategy.

The skills gleaned in this course will also assist the delegate to implement a lateral value perspective across the organization because a train the trainer approach can be adopted post completion of the course. This comprehensive and constructive Training Course will provide its delegates with a practical understanding of key elements and components of the disruptive innovation strategy.

Course Objectives

The ultimate objective of this Training Course is to empower the delegate to synergistically align their respective skill sets with broader organizational objectives by employing disruptive innovation strategy.

Upon completing this Disruptive Innovation Training Course, participants will be able to:

• Employ key disruptive innovation strategies in their respective organizations while adapting the product offering to align the primary strategic objectives of the organization
• Learn how to assimilate international prerequisites pertaining to disruptive innovation strategy into a contextual framework of localized objectives
• Succinctly encapsulate in disruptive innovation techniques a definitive summary of the objectives of key organizational implementation plans
• Learn and practice how to consistently and constructively deliver on all your organization’s relevant primary objectives pertaining to the course content
• Recognise how to spot and avoid common errors in current organizational strategy pertaining to market penetration and retention

• Acquire an understanding of the principles, procedure and protocol pertaining to the employment of a disruptive innovation strategy for your organization including its potential and impact
• Display knowledge and understanding of the main tenets of disruptive innovation strategy and how it is used to retain both competitive and distinctive advantage in the market
• Identify and critically evaluate the main weaknesses of procedure and protocol pertaining to the implementation of a disruptive innovation strategy for your organization 
• Understand the practical impact of implementing a disruptive innovation strategy for your organization
• Understand the roles, functions and responsibilities of various actors, organizations, and institutions in the disruptive innovation arena

Training Methodology

This interactive Training Course in Disruptive Innovation will comprise the following training methods:

• Presentation
• Assignments
• Case Studies & Functional Exercises
• Questionnaires

Zoe Talent Solutions follows the ‘Do-Review-Learn-Apply’ model.

Organisational Benefits

Companies who nominate their employees to participate in this Training Course on Disruptive Innovation can benefit in the following ways:

• Benefit from training your employees on the definition and importance of Disruptive Innovation in as far as it bears direct implications and applicability to your organization’s core purpose, values, mission and vision
• Focus and direct your efforts on quality and retention of product value while simultaneously taking cognisance of changing market perceptions and trends
• Improve productivity by teaching your staff about the critical necessity of adaptability and flexibility in the organization to be adaptive to changing consumer requirements
• Achieve improved synergy with changing market trends internationally thus elevating employee morale and increasing productivity
• Critically conduct a gap analysis and performance audit of your organizational capacity in terms of compliance with the expounded principles enunciated supra

Personal Benefits

Individuals who participate in this Training Course on Disruptive Innovation will benefit in the following ways:

• Improve your performance through higher efficiency and greater worker productivity by being aware of the implications and extracted sustainable value emanating from compliance with principles of disruptive innovation
• Engage in constructive discussions pertaining to the topic thus resulting in improved organizational capacity and overall communication
• Contextualize and assimilate a practical understanding of the impact of implementing a disruptive innovation strategy in your organization
• Display knowledge and understanding of the main principles pertaining to the implementation of a disruptive innovation strategy
• Understand the roles, functions and responsibilities of various actors, organizations, and institutions in disruptive innovation strategy
• Identify and critically evaluate the main weaknesses of existing market retention and product innovation strategies within your organization

• Get an opportunity to work through hands-on role-plays and case studies in detail to gain the skills needed to employ disruptive innovation techniques in your organization

Who Should Attend?

This Disruptive Innovation Training Course would be best suited for:

• Professionals – Marketing staff, Sales, Business Development, Product Innovation, Research and Development and Executives closely involved with the formulation of organizational strategy. All other employees who want to deepen their expertise in this specific subject
• All individuals whose responsibilities include product innovation and market adaptability
• Marketing Staff
• Sales and Business Development
• Product Innovation
• Anyone responsible for the retention of market share and initiation of market penetration on behalf of their organizations

Course Outline

MODULE 1: BACKGROUND AND INTRODUCTION TO DISRUPTIVE INNOVATION

• Principles
  • History
  • Definitions
• What is Disruptive Innovation?
• Market Entry
• Flexibility, Adaptability and Product Innovation

MODULE 2: THE IMPORTANCE OF DISRUPTIVE INNOVATION

• Why is Disruptive Innovation Important?
• Niche Market Detection
• Neglected Economic Sectors
• Specific Task Assignment: Comprehensively analyse “emerging market economic trends in relation to the implementation of a disruptive innovation strategy”
• Origins
• Potential
• Context
• The intercept between perceived product value and expected product value (Case Study)

MODULE 3: FUNDAMENTAL CONCEPTS AND PROCEDURE IN DISRUPTIVE INNOVATION STRATEGY

• Innovator’s Dilemma
• Blind Spots
• Examples of Disruptive Innovation
• The innovation Matrix
• Traditional Value Drivers
• Market Susceptibility

MODULE 4: SUSTAINING AN INNOVATIVE STRATEGY

• Adaptability
• Flexibility
• Continuous Learning
• Product Innovation
• Identifying Neglected Economic Sectors
• Innovative Value
• Matching the market perception and expectation gap
• Distinctive Competence & Market Retention
• Retention of Institutional Memory
• Environmental Screening, Risk Prediction and Systemic Preparedness

MODULE 5: ENTRENCHING A DISRUPTIVE INNOVATION CULTURE

• Entrenching Innovative Value
• Shared Value System
• Mutually Consensual Values
• Elevating the organizational vision
• Alignment with superordinate social objectives
• The Key Role of Youth
• Assignment: How and why you should improve & implement your organization’s Disruptive Innovation Strategy?

MODULE 6: TYPES OF INNOVATION  

• Sustaining
• Incremental
• Radical
• Disruptive
• Case Study: Resource Co-ordination, Monitoring and Evaluation: Implementing a Disruptive Innovation Strategy (An Integrated Approach)

MODULE 7: PRACTICAL VALUE EXTRACTION: IMPLEMENTING A DISRUPTIVE INNOVATION STRATEGY

• Case Study and Presentation: Salesforce
• Case Study and Presentation: Netflix
• Questionnaire
• Role Play: Motivating Implementation of a Disruptive Innovation Strategy
• Case Study: Mapping Reality
• Case Study: Air BnB
• How to prepare for disruption?
• Phased and Timed Market Entry