Course Overview

With the advent of digital transformation in business scenarios, organizations and their managers are surrounded with loads of information. A defined and structured approach is required to deal with the content and its collection, delivery, retrieval as well as governance.

What is an enterprise content management system?

Enterprise Content Management is a set of systematic processes and tools that enables the business to gather, organize, reserve and deliver relevant information to its stakeholders. ECM has carved its way into business management as a variety of content is made available to deal with while making business decisions. These contents may be in the form of images, documents, text, audio and other multimedia. Merely having a repository of the relevant content is not enough. The organization should also have adequate set up to ensure smooth administration of digital content and its entire lifecycle from creation to deletion.

How to form appropriate categories for proper organization of content? Does the content need to have external collaboration? What functional prerequisites should be present in an ECM system? How to utilize ECM to decrease organizational risk? These issues accompany handling of content which requires well acquaintance with concepts of ECM. A dynamic ECM ensures timely availability and access of information to decision makers all the while making the process secure and cost effective. Wide utility of ECM in an organisation has made it a popular sought-after training requirement.

What are the benefits of enterprise content management?

Zoe Training has introduced an Enterprise Content Management Certification course understanding its versatile applicability in organizations. The certification discusses how content should be effectively handled during different stages of its lifecycle. The certification course will enable its participants to understand the functioning of ECM and how it integrates with the other systems in an organisation. It also highlights how consistent advancement of technology has raised expectations when it comes to ECM capabilities. As the time demands, ECM is an evolving strategy that professionals and businesses need to be well aware of in order to optimally utilize and control the content.

Course Objectives

The Enterprise Content Management Certification is aimed at achieving following objectives:

• To get well versed with different components of ECM & how it incorporates content during its lifecycle
• To enable participants to control their content & information in a manner that best suits the organisation
• To encourage intelligent information management along with enhanced records and documents management
• To understand importance and ways for protecting organization’s valuable content assets
• To empower stakeholders with all-reaching information dashboards with accompanying governance
• To understand methods of creating centralized repositories that will aid in well-defined workflow of information
• To gain knowledge of emerging trends and how they’ll pose a challenge to ECM system in an organisation

Training Methodology

• Interactive sessions and lectures
• Presentations
• Management games
• Role playing/modelling
• Case studies
• Group discussions
• Problem solving sessions

Organizational Benefits

Successful completion of ECM Certification will benefit an organisation in following manner:

• The organisation will be able to develop efficient repository of records for essential business content
• Effectively combat the increasing challenge of managing digital content
• Develop an easy platform for sharing content that aids in team collaboration which in turn enhances team productivity
• Effectively lessen information bottleneck occurring in organization
• Create mechanisms that ensures security of content and protects it from breaches and other inherent risks
• Utilize content to its fullest capabilities by making it more accessible, interactive and findable
• Enable cost cutting through reduction in requirements of storage, paper documents, etc.

Personal Benefits

Successful completion of ECM Certification will benefit an individual at a personal level in following ways:

• Increased productivity as though knowledge of ECM will enable right use of right information
• Learn to develop content strategy that aligns with personal marketing targets
• Learn to lead a content team
• Enhanced work-life balance as use of ECM tools will enable the information workers to spend less time searching and preparing information
• Improved decision-making skills
• Become more goal oriented by gaining ability to handle and utilize content more efficiently
• Better career growth prospects will be available as content managers are in great demand by corporates
• Specialized and personalized training will instil greater confidence and better motivation

Who Should Attend?

• Chief executive officers, Chief Operating officers
• Departmental heads
• Information managers
• Content managers
• Data engineers/ Data architect
• General managers
• Strategic managers
• Business Analysts
• Business policy makers
• Entrepreneurs
• Start-up founders

Course Outline

Module 1: Understanding Enterprise Content Management

• Driving factors of ECM
• Types of content
• Relevance of ECM in present scenario
• Benefits of ECM solution in different areas of business
• Unified content strategy
• Intelligent content

Module 2: Components of ECM

• Capturing content
• Manage component: collaborative software, web content management
• Storing, backing of content
• Preserve component
• Deliver component

Module 3: Content lifecycle management

• Strategic planning
• Workflow definition
• Creating and developing content
• Storing, editing and publishing
• Archiving and updating
• Common challenges

Module 4: Document management

• Capabilities of document management system
• Unstructured, structured and semi-structured information
• Document management elements

Module 5: Records management

• Knowledge mobilization
• Enterprise records
• Records management capabilities
• Records management application

Module 6: Content Migration

• Content migration drivers
• Content migration Principles
• Content analysis
• Automated and manual migration
• Content extraction and transformation

Module 7: Content Security

• Identifying threats to content
• Closed vs. open-source content platforms
• Securing plugins
• Patch management

Module 8: Content Governance

• Content validation
• Detailed standards
• Assigning ownership
• Governance tools: taxonomies, content workflows, style guides

Module 9: Developing information culture in organisation

• Centralized permissions
• Information behaviour and values: information sharing, information control
• Information culture assessment framework
• Information maturity models

 Module 10: ECM implementation

• Developing ECM strategy: identify priorities, define ECM goals
• Performing content audit
• Involve key stakeholders

 Module 11: Future of ECM

• Content services
• ECM – Approach vs Technology
• AI capabilities in ECM