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Code Date Venue Fees  
SM13 29 Jun - 10 Jul New York $7125 Register

Course Overview

Social Media Training course focuses on achieving effective social media marketing communications for your organisation. This course is both practical and strategic.

You will learn how to set up, manage, optimise & deliver integrated social media marketing campaigns through a mix of practical and theoretical content in a fun, interactive and practical way.

The training program outline is up to date and pertinent to marketplace requirements, thus catering well to all analytical prediction of training needs in the specified area. A customised proposal can also be arranged, to suit the training requirement of your team.


Course Objectives:

At the end of the Internet Marketing and Social Media training program, delegates will be able to:

  • Understand the underlying principles of using Social Media to engage with your clients and target audience
  • Be informed about the latest platforms trends and developments
  • Formulate an action plan that combines the key Social Media Networks and tools
  • Create engaging social media content to increase your online presence
  • Build a content strategy and editorial plan
  • Increase engagement through social media marketing techniques
  • Increase brand awareness, optimise and amplify reach through social media channels
  • Generate ideas for social media strategies that work
  • Monitor the success of your Social Media campaigns
  • Develop an integrated, optimised social media strategy

Course Outline:

Introduction

  • What is social media?
  • Overview of platforms
  • The growth of social media
  • Social Media best practice
  • Avoiding the Pitfalls of Social Media

Blogging

  • Why blogging is essential
  • Writing magnetic headlines
  • Curating blog topics and content
  • Blogging and SEO
  • Guest blogging and commenting

Facebook

  • Latest changes and what they mean for brands
  • Essentials for creating engaging Facebook Pages
  • Facebook Apps
  • Growing and engaging your audience
  • Best practices for managing your community

Twitter

  • Customising your Twitter accounts
  • Understanding Twitter jargon
  • Tools to make Twitter easier
  • Finding and engaging with influencers
  • Adding a Twitter widget to your site/blog

LinkedIn

  • LinkedIn for business
  • Enhancing your profile
  • Growing your network
  • Collecting endorsements and recommendations
  • Using groups to demonstrate expertise

Google My Business

  • Using Google My Business Listing for Business to generate traffic, leads, and clients
  • Creating a profile and business page
  • Google authorship and SEO
  • Optimising the GMB Listing

Pinterest

  • Pinterest and why it’s different
  • Using Pinterest for brand awareness and sales
  • Establishing and engaging followers
  • How to use Pinterest to improve SEO
  • Pinning and repinning
  • Addressing copyright concerns

The Social Media Landscape

  • Social Media Landscape
  • Latest trends and developments
  • Shifts in platform adoption and usage
  • Social media is more than platforms

Social Media Planning

  • Planning a successful social media strategy
  • Social media objectives and goals
  • Researching the competitor landscape
  • Audience – Demographics, Personas
  • Converting strategy into tactics

Creating Killer Social Media Content

  • Social media content in 8 simple steps
  • Creating content that gets clicks
  • Creating a content plan and calendar
  • Building, engaging and growing communities
  • Case studies – effective social media campaigns

Social Media Optimisation

  • Optimising your campaigns for maximum impact
  • Integrating social media with SEO
  • The importance of Google My Business Listing and authorship

Social Media Advertising

  • Best practices for social advertising
  • Targeting Audiences
  • Facebook Ads
  • Twitter advertising
  • Social media campaign management

Social Media Monitoring and Measurement

  • Social Media monitoring tools
  • Free and paid scheduling and automation tools
  • Analysis techniques and tools
  • Benchmarking & measuring from your campaigns
  • Reporting on social media ROI

Social Media Reputation Management

  • Managing your online reputation
  • Crisis management and social media
  • Ethical and legal issues for social media practitioners

Developing an Integrated Social Media Strategy

  • An integrated strategy
  • Social Media Guidelines & policies
  • Keeping up to date with trends
  • Strategy checklist

Who Should Attend?

Beginners and intermediate users, whether from corporate marketing teams, small businesses, sole traders, government, academic or non-profit organisations, agencies that wish to offer social media as a service to their clients.


General Notes

  • All our courses can be facilitated as Customized In-House Training course.
  • Course duration is flexible and the contents can be modified to fit any number of days.
  • As for Open Enrolment Courses, we offer our clients the flexibility to chose the location, date, and time and our team of experts who are spread around the globe will assist in facilitating the course.
  • The course fee includes facilitation, training materials, 2 coffee breaks, buffet lunch and a Certificate of successful completion of Training.
  • FREE Consultation and Coaching provided during and after the course.

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Note
Customized Schedule is available for all courses irrespective of dates on the Calendar. Please get in touch with us for details.
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