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Course Overview

The marketing professional training course equips all participants in the expertise of marketing concepts, techniques, models and more.

The training program outline is up to date and pertinent to marketplace requirements, thus catering well to all analytical prediction of training needs in the specified area. A customised proposal can also be arranged, to suit the training requirement of your team.

Course Objectives:

By the end of this marketing professional training program, delegates will be able to:

  • Define the marketing framework of a business organization
  • Develop marketing audits and analysis to better examine the micro and macro environments
  • Combine best practices, tools, and models to implement an effective marketing and sales management system
  • Develop strategies, initiatives, and programs to build and sustain a competitive market advantage
  • Apply planning and the execution of advanced marketing strategies

Course Outline:

Marketing Concepts

  • Evolution of the Marketing Concept
  • Relationship between Marketing and Selling
  • Scope of Marketing Management
  • Developing the Marketing Mix for Products and Services
  • Managing the Marketing Effort

Marketing Audit and Planning

  • Understanding the Marketing Environment
  • The Various Marketing Analysis Techniques
  • The Marketing Audit
  • Competitive Analysis
  • Customer Analysis
  • Marketing Planning (Format, Content)

Market Segmentation, Targeting, and Positioning

  • Basis of Market Segmentation (B2C)
  • Basis of Market Segmentation (B2B)
  • Profiling the Segments
  • Criteria for Successful Segmentation
  • Market Targeting
  • Market Positioning
  • Steps in Market Segmentation, Targeting and Positioning

Marketing Communications and Campaigns

  • Elements of the Communication Process
  • Identifying the Goals of the Promotion
  • Steps in Creating a Promotional Campaign
  • The AIDA Concept
  • Advantages and Disadvantages of the Various Media Types
  • Media Scheduling
  • Evaluating Promotional Campaigns

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion
  • Promotion Mix Strategies Across the PLC
  • Push and Pull Strategies

Marketing Research

  • Marketing Research Defined
  • The Marketing Research Process
  • Types and Sources of Data
  • Questionnaire Design
  • Types of Research (Observation, Mystery Shopper, Survey)

Who Should Attend?

Marketing staff and executives who wish to know more about the vital role that marketing plays in organizations individuals who seek to keep current on marketing strategies.

General Notes

  • All our courses can be facilitated as Customized In-House Training course.
  • Course duration is flexible and the contents can be modified to fit any number of days.
  • As for Open Enrolment Courses, we offer our clients the flexibility to choose the location, date, and time and our team of experts who are spread around the globe will assist in facilitating the course.
  • The course fee includes facilitation, training materials, 2 coffee breaks, buffet lunch and a Certificate of successful completion of Training.
  • FREE Consultation and Coaching provided during and after the course.
Online Courses
Customized Schedule is available for all courses irrespective of dates on the Calendar. Please get in touch with us for details.
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Middle East – Head Office

918, Blue Bay Towers,

Al Abraj Street (Marassi Drive),

Business Bay, Dubai, UAE

Join Our Team as a Trainer

We are proud to have a team of highly experienced expert training professionals from all over the world.

If you feel you have the right skills to become a part of our training team. Please use the link below.

>Apply Now

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Live Online Training

Due to the recent COVID-19 pandemic, we've decided to offer live online webinar training classes for all of our courses.

You can participate in our training sessions with the safety & comfort of your own home or office. This helps you fulfill your learning requirements, while availing massive discount on regular course fees.

Register for a live online session now.

To register for a course, please fill the information request form on the course page, or reach us through the live chat or WhatsApp using the apps below.