Course Overview

All businesses today deal with some form of the human factor, no matter how automated your processes are. With this, comes the need to be able to manage your relationships with these humans.

In this Masterclass in Public Relations Management course, we look at managing relationships from a pragmatic method to building long-term, prominent, and sustainable networks. From consolidating, analysing and communicating one’s thoughts to building successful and focused relationships, this course offers a robust foundation to engage with others in the right ways.

Participants will get the opportunity to discover their talents and areas of improvement in this domain and practice several cases before they go back to their workplace and apply the theories learnt during the program.

They will also learn how great relationship-builders improve the flow of information within an organisation and secure people’s support to reach their desired goals and results.

This course concentrates on developing the skills you will need to develop and sustain professional relationships and networks. You will also learn how to coach and mentor your co-workers, handle conflicting situations and construct a sense of power and influence in the workplace.

Why is Public Relations training so important? Excellent communication skills and relationship management techniques are fundamental parts of any successful company or institution today in maintaining healthy and successful organisations.

If you don’t understand the importance and significance of each relationship in your environment, your business can suffer due to various reasons like giving priority to short-term visions over long-term goals, not being able to benefit from your existing network, and the lack of opportunity to expand your business through your re-existing resources.

Zoe’s relationship management training course will empower you with the consciousness of knowing the importance of relationships in a professional arena, as well as how to manage them in various types of situations.

Course Objectives

Upon completing this Masterclass in Public Relations Management training course successfully, participants will be able to:

• Recognise the responsibility of context when communicating and building relationships
• Discover and engage in relationship opportunities that bring value and attain results
• Comprehend the role of trust in building successful relationships
• Grow and broaden the network of influence and success
• Detect, analyse and engage stakeholders – the power/interest matrix
• Build, manage and nurture relationships – moving from transactional to transformational

Training Methodology

This is an interactive Masterclass in Public Relations Management training program and will consist of the following training approaches:

• Lectures
• Seminars & Presentations
• Group Discussions
• Role-play
• Assignments
• Case Studies & Functional Exercises
• Self-evaluation

Just like all our courses, this program also follows the ‘Do-Review-Learn-Apply’ model.

Organisational Benefits

Companies who send in their employees to participate in this Masterclass in Public Relations Management training course can benefit in the following ways:

• Obtain experienced and skilled professionals to effectively manage relationships
• Gain a competitive advantage in the industry with more efficient employees with awareness in relationship management
• Increase employee satisfaction with the provision for professional development
• Keep your company one step ahead with the skills required to manage conflicts in a beneficial manner
• Trained employees will be better equipped to prevent issues in dealing with people and conflicts
• We can consider tailoring our content to your organisation’s needs

Personal Benefits

Professionals who participate in this masterclass in Public Relations Management training course can benefit in the following ways:

• Appreciate the benefits of managing relationships effectively
• Increase awareness of the importance of maintaining relationships in business
• Generate consciousness in understanding types of people and personalities
• Understand the difference between conflict and subjective disagreements
• Recognise the characteristics and various management techniques in different situations

Who Should Attend?

This Masterclass in Public Relations Management training course is ideal for managers, supervisors, coaches, mentors, those in leadership positions, and all those keen on enhancing their networking and influencing skills.

The best part about this course is that employees or self-employed individuals at any level of an organisation can benefit from it because no matter what role you play, you will most likely be dealing with people and professional relationships.

Moreover, this course is vital for those who appreciate working with people rather than for people and see the great benefits that result from building powerful trusting relationships.

Course Outline

MODULE 1: RELATIONSHIPS AND THE TRUST FACTOR

• What influences relationships and networks?
• Introduction to human relations
  • The good, the bad and the ugly
• Why trust matters?
  • Positive relationships versus forced relationships
  • The Johari Window
• The need for relationships and networks
  • Thinking beyond oneself
  • The challenges of modern-day habits

MODULE 2: RELATIONSHIPS AND COMMUNICATION

• The Betari Box
• The three elements of communication
• The importance of preparing and organizing one’s thoughts and ideas
• Why assertiveness matter – the pros and cons
• Building rapport in the workplace
• The likeability factor

MODULE 3: RELATING TO THE HEARTS AND MINDS

• Creating a persuasive message that evokes the right emotions
• Reframing your message to accommodate your stakeholders’ needs, wants and style
• Communicating with difficult people
• Knowing your stakeholders
• Managing your stakeholders’ expectations
• ‘Selling’ your ideas
• Communicating difficult topics

MODULE 4: BUILDING AND INFLUENCING RELATIONSHIPS 

• Power and influencing
• The role of perspectives in developing successful relationships
• Dale Carnegie and self-awareness
• What’s in it for Us (WIIFU) versus What’s in it for Me (WIIFM)
  • Identifying opportunities to build strong and healthy working relationships
• Seeking feedback and different perspectives
• Investing in a relationship
  • Moving from the transactional to the transformational
  • Tips for developing positive relationships
• Working through difficult relationships
  • Divesting from a relationship
• Sources of Power
• What is ‘influence’ and why do we need it?
• Influence Strategies
• Neutralizing Influence Strategies

MODULE 5: SUCCESSFUL NETWORKING

• Broadening your network
• Reasons for building your network
• Simple tips to remember when building your networking
• Effective business and professional networking
• The benefits of building your network
• Things to remember with networking

MODULE 6: PERSONAL ACTION PLAN

• Self-awareness
• Self-evaluation
• Plan-Do-Check-Act

MODULE 7: COMMUNICATION

• Active Listening
• Receiving Feedback
• Coaching vs Counselling
• Providing Feedback
• Consequences of Unskilled Communication
• Strategies for Supportive Communication
• Communication Style

MODULE 7: CONFLICT MANAGEMENT

• Sources and Effects of Conflict
• Conflict Management Styles
• Collaborative Problem Solving

MODULE 8: CONDUCTING EFFECTIVE MEETINGS

• Types of Meetings
• Purposes of Meetings
• Pre-Meeting Planning
• Conducting the Meeting
• Post Meeting Actions

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