Retail Sales and Visual Merchandising Training Course
Date | Format | Duration | Fees | |
---|---|---|---|---|
15 Dec - 26 Dec, 2024 | Live Online | 10 Days | $4095 | Register |
Course Overview
Have you ever wondered how displays are being placed inside the store? Who are these people behind the retail displays in the market? These are some of the most common questions that customers often ask. Merchandise is not randomly displayed inside the store.
Visual Merchandising takes the big role in catching customer’s attention and achieving good retail sales. What is visual merchandising in retail store? Visual merchandising is the practice in the retail industry of optimizing and enhancing the presentation of products and services to highlight their features and benefits in a better manner. The purpose and objective of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
How can visual merchandising increase sales? Visual merchandising (VM) plays an important role in increasing retail sales. Here’s how:
- Group different products on display
- Do not exhibit and display the products for which a customer came to your shop, display the products that the customer desires
- Display new products near the entrance
- Alter and change the location of products in your shop
- Make use of some well-phrased messages in your shop
- Observe and keep an eye on weekly product sales and inventories
- Provide your salespersons with display-related trainings
This Zoe Training Course will provide knowledge and creative techniques on how to convert visual display to sales. This training will also tackle different approach of visual techniques in display inside the store, store layouts and store atmospherics.
Course Objectives
After you complete this Retail Sales and Visual Merchandising Certificate Training Course, you would be able to:
- Implement effective Visual Merchandising techniques in the stores
- Identify the relationship of Visual Merchandising to Sales
- Create a positive customer shopping experience
- Convert visual display in the stores into store sales
- Build and enhance a career in Retail Sales and Visual Merchandising
Training Methodology
This Retail Sales and Visual Merchandising course shall comprise of the following training methods:
- Interactive Sessions and Lectures
- Presentations
- Visual Application
Zoe Talent Solutions follows the ‘Do-Review-Learn-Apply’ model.
Organisational Benefits
Organizational benefits of employees who take up the Retail Sales and Visual Merchandising Certificate Training Course will be as below:
- Current and trending In-store visual merchandising and product presentation methods
- Create and design a harmonious customer flow and shop ability instore
- Know the importance of carrying out a customer flow exercise
- Understand the importance of creating and installing planograms
- Create a strong retail brand through effective VM techniques
- VM principles practised and used to merchandise Pop Up Stores – creating an experience in store for the customer
- Use trend forecasting within VM to engage today’s modern customer
Personal Benefits
Participants who enrol in this Retail Sales and Visual Merchandising Certificate Training Course will benefit in the following ways:
- Explore the systems and ways in which retail management and the customer are changing
- Understand the significance of customer service and getting your products to your customers
- Learn how to create and design a pricing strategy and employ the right people
- Study the concepts behind visual merchandising and how it can have an influence and impact on profitability
Who Should Attend?
- Anyone who wants to have a career in Retail and Visual Merchandising
- Retail Sales Staff
- Team Leaders
- Retail Trainers
- Store Managers / Assistant Store Managers
- Retail Merchandisers / Buyers
Course Outline
Module 1: Introduction to Retail
- What is Retail?
- Retail Changes in Modern Society
- The Retail Strategies
- Merchandising: Importance and Benefits
- Types of Merchandising
Module 2: Retail Channels
- Wholesale and Retail
- Retail Potential Pitfalls
- Multichannel
- Types of Retail Channel
- Increase in Retail Sales
Module 3: Retail Selling Process
- Basic Retailing Concepts
- Retailer and their strategic process
- Customer-Buying Process
- AIDA Model
- 5 Keys to Retail Success
Module 4: Visual Merchandising and Components
- Introduction to Visual Merchandising
- Parts of the Store and its functions
- Hardware and Fixtures in the store
- Visual Merchandising Technique
- Common Mistakes in Visual Merchandising
Module 5: Store Atmospherics
- Store Branding and In-store Elements
- Store Layout and Customer Flow
- Point of Purchase
- Influence in Customer’s Behaviour
- Store Audit and Retail Metrics
Module 6: Visualizing Store Display
- Process of creating a visual display in the store
- Good practices of Visual Display
- Visual Merchandising Manual
- Common Mistakes in Visual Merchandising
- Visual Merchandising to Sales
Module 7: Customer Service Excellence in Retail
- GUEST
- Customer Buying Motives
- Good Approach in Customer Service
- 6 Common Factors that motivate salesperson
- Characteristics of a top retail salesperson
Module 8: Careers in Retail
- Visual Merchandising Career Objectives
- Effective Resume for Visual Merchandising
- Visual Merchandiser Roles and Responsibilities
- Hiring and Promoting Visual Merchandisers
- Characteristics of Visual Merchandisers