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Retail Sales and Visual Merchandising Certificate Training Course » SM07

Retail Sales and Visual Merchandising Certificate Training Course

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10 Oct - 14 Oct, 2022Live Online5 Days$1800Register
05 Dec - 09 Dec, 2022Live Online5 Days$1800Register
30 Jan - 03 Feb, 2023Live Online5 Days$2050Register
02 May - 04 May, 2023Live Online3 Days$1400Register
31 Jul - 04 Aug, 2023Live Online5 Days$2050Register
29 Oct - 02 Nov, 2023Live Online5 Days$2050Register
14 Nov - 18 Nov, 2022New York5 Days$4750Register
02 Jan - 06 Jan, 2023Paris 5 Days$5125Register
28 Jun - 30 Jun, 2023Dubai3 Days$3250Register
10 Jul - 21 Jul, 2023Geneva 10 Days$9425Register
30 Oct - 03 Nov, 2023Budapest 5 Days$5125Register

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Course Overview

Have you ever wondered how displays are being placed inside the store? Who are these people behind the retail displays in the market? These are some of the most common questions that customers often ask. Merchandise is not randomly displayed inside the store.

Visual Merchandising takes the big role in catching customer’s attention and achieving good retail sales. What is visual merchandising in retail store? Visual merchandising is the practice in the retail industry of optimizing and enhancing the presentation of products and services to highlight their features and benefits in a better manner. The purpose and objective of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

How can visual merchandising increase sales? Visual merchandising (VM) plays an important role in increasing retail sales. Here’s how:

  • Group different products on display
  • Do not exhibit and display the products for which a customer came to your shop, display the products that the customer desires
  • Display new products near the entrance
  • Alter and change the location of products in your shop
  • Make use of some well-phrased messages in your shop
  • Observe and keep an eye on weekly product sales and inventories
  • Provide your salespersons with display-related trainings

This Zoe Training Course will provide knowledge and creative techniques on how to convert visual display to sales. This training will also tackle different approach of visual techniques in display inside the store, store layouts and store atmospherics.

Course Objectives

After you complete this Retail Sales and Visual Merchandising Certificate Training Course, you would be able to:

  • Implement effective Visual Merchandising techniques in the stores
  • Identify the relationship of Visual Merchandising to Sales
  • Create a positive customer shopping experience
  • Convert visual display in the stores into store sales
  • Build and enhance a career in Retail Sales and Visual Merchandising

Training Methodology

This Retail Sales and Visual Merchandising course shall comprise of the following training methods:

  • Interactive Sessions and Lectures
  • Presentations
  • Visual Application

Zoe Talent Solutions follows the ‘Do-Review-Learn-Apply’ model.

Organisational Benefits

Organizational benefits of employees who take up the Retail Sales and Visual Merchandising Certificate Training Course will be as below:

  • Current and trending In-store visual merchandising and product presentation methods
  • Create and design a harmonious customer flow and shop ability instore
  • Know the importance of carrying out a customer flow exercise
  • Understand the importance of creating and installing planograms
  • Create a strong retail brand through effective VM techniques
  • VM principles practised and used to merchandise Pop Up Stores – creating an experience in store for the customer
  • Use trend forecasting within VM to engage today’s modern customer

Personal Benefits

Participants who enrol in this Retail Sales and Visual Merchandising Certificate Training Course will benefit in the following ways:

  • Explore the systems and ways in which retail management and the customer are changing
  • Understand the significance of customer service and getting your products to your customers
  • Learn how to create and design a pricing strategy and employ the right people
  • Study the concepts behind visual merchandising and how it can have an influence and impact on profitability

Who Should Attend?

  • Anyone who wants to have a career in Retail and Visual Merchandising
  • Retail Sales Staff
  • Team Leaders
  • Retail Trainers
  • Store Managers / Assistant Store Managers
  • Retail Merchandisers / Buyers

Course Outline

Module 1: Introduction to Retail

  • What is Retail?
  • Retail Changes in Modern Society
  • The Retail Strategies
  • Merchandising: Importance and Benefits
  • Types of Merchandising

Module 2: Retail Channels

  • Wholesale and Retail
  • Retail Potential Pitfalls
  • Multichannel
  • Types of Retail Channel
  • Increase in Retail Sales

Module 3: Retail Selling Process

  • Basic Retailing Concepts
  • Retailer and their strategic process
  • Customer-Buying Process
  • AIDA Model
  • 5 Keys to Retail Success

Module 4: Visual Merchandising and Components

  • Introduction to Visual Merchandising
  • Parts of the Store and its functions
  • Hardware and Fixtures in the store
  • Visual Merchandising Technique
  • Common Mistakes in Visual Merchandising

Module 5: Store Atmospherics

  • Store Branding and In-store Elements
  • Store Layout and Customer Flow
  • Point of Purchase
  • Influence in Customer’s Behaviour
  • Store Audit and Retail Metrics

Module 6: Visualizing Store Display

  • Process of creating a visual display in the store
  • Good practices of Visual Display
  • Visual Merchandising Manual
  • Common Mistakes in Visual Merchandising
  • Visual Merchandising to Sales

Module 7: Customer Service Excellence in Retail

  • Customer Buying Motives
  • Good Approach in Customer Service
  • 6 Common Factors that motivate salesperson
  • Characteristics of a top retail salesperson

Module 8: Careers in Retail

  • Visual Merchandising Career Objectives
  • Effective Resume for Visual Merchandising
  • Visual Merchandiser Roles and Responsibilities
  • Hiring and Promoting Visual Merchandisers
  • Characteristics of Visual Merchandisers

Course Testimonial

Participant Reviews
Leslie Ginnes
I was not sure what to expect as far as the quality of the teaching. I can only say that not only did my teacher teach well she was exceptionally flexible to my particulars needs. I felt it was a fantastic investment. The company is highly professional. Very engaged in the process. Overall and A+++
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