This beginner’s SEO or Search Engine Optimization training course is aimed at providing participants with a thorough understanding of Search Engine Optimization and equip participants to maximize web sales for associated products and services. An intermediate and advanced SEO course are also available for IT professionals, web designers and developers. The program outline is up to date and pertinent to marketplace requirements, thus catering well to all analytical prediction of training needs in the specified area. A customized proposal can also be arranged, to suit the training requirements of your team.
Course Objectives:
By the end of this Search Engine Optimization training course, participants will:
- Comprehend the top influential Google ranking factors
- Acquire the ability to perform keyword research and write SEO copy
- Be equipped to apply basic SEO techniques to benefit search engine ranking for target keywords
- Be equipped to research competitor’s SEO tactics and links
- Create and adhere to a list of priority SEO tasks, relevant to their own website
Course Outline:
SEO Basics
- The definition of SEO
- How search engines work
- The web crawling process and how search robots work
- Understanding the latest Google search engine algorithm
- SEO best practice in 2017 – post Google Penguin
- Tangible benefits of SEO
- The do’s and don’ts of Search Engine Optimisation
- Top influential Google ranking factors
- A beginner’s guide to search engine marketing
- Negative search engine ranking factors
- Top 10 common SEO mistakes and Ways to avoid them
- SEO pitfalls and search engine penalties
- Creating and submitting an XML sitemap through Google Webmaster Tools
- Ways to find broken links (404’s) in your website navigation
- Ways to check website page indexation and cache in search engines
- Ways to optimise your website navigation system
- The advantages of good website layout and usability
- How ‘user engagement’ influences Google ranking
- How social media marketing can be combined with SEO
On-Page SEO
- What is on-page SEO?
- 10 Top SEO tips to improve your content
- Benefits of content originality, quality, and readership
- Ways to undertake keyword research, using the Google Keyword Planner
- Options for keyword research tools
- How search engines use ‘semantic indexing’ to extract meaning from text
- Keyword selection and on-page targeting
- Using Google Analytics to achieve ‘quick-wins’ for on-page optimisation
- A beginner’s guide to semantic SEO copywriting
- Ways to optimise Page Title Tags
- The Key to writing effective Meta Description Tags
- Benefits of well-written Page Titles and Meta Descriptions
- Ways to correctly use page headings (H1-H6 tags)
- The do’s and don’ts of image ALT tags
- Tips to identify Duplicate Content
- Identifying and dealing with Plagiarism
Off-Page SEO
- Meaning and definition of off-page SEO?
- Understanding different types of links (no-follow, follow, reciprocal, redirects)
- How search engines analyse inbound links to your site
- Link building fundamentals
- Sources of links and their relative value
- Link distance and how links ‘pass trust’ to your site
- Google Penguin algorithm update and link building risks
- Ways to find guest blogging opportunities in your niche
- Ways to check domain and page authority
- Ways to ask for a link
- Ways to encourage social sharing of your pages
- What is link anchor text?
- Link anchor text optimization and the risks
- Ways to research competitor’s links
- Ways to run a basic link building campaign
- Ways to use Google power searches to find link prospects
Free Google Tools
- Beginner’s guide to Google Analytics
- Introduction to Google Webmaster Tools
SEO Tips
- Free SEO tools and Ways to use them
- Keeping up to date with search engine algorithm changes
- Recommended books on improving website conversion, web design and SEO
- SEO analysis of your website
- Your prioritised SEO action plan to enhance ranking of your website
Who should Attend?
Marketing executives and website administrators who are responsible for search engine promotion, content writing or site updates.
General Notes
- All our courses can be facilitated as Customized In-House Training course.
- Course duration is flexible and the contents can be modified to fit any number of days.
- As for Open Enrolment Courses, we offer our clients the flexibility to choose the location, date, and time and our team of experts who are spread around the globe will assist in facilitating the course.
- The course fee includes facilitation, training materials, 2 coffee breaks, buffet lunch and a Certificate of successful completion of Training.
- FREE Consultation and Coaching provided during and after the course.
