Course Overview:

Maintaining standards is a basic requirement of any organisation and is needed to ensure that all employees and members of the organisation behave and function in a controlled and consistent manner. Similarly, service standards are required to ensure that customers are provided services at a consistent level of quality. The public sector is not only one of the largest but also one of the most varied sectors. There are multiple organisations, multiple stakeholders and multiple professionals involved in providing public services to citizens. As such, setting standards of service delivery, behaviour and ethics, employee performance, accounting, financial management, disclosures, etc. is extremely critical to the success of the public sector. Among these, financial management is discussed the most because the public sector uses funds of the public, i.e. tax by taxpayers, to ensure effective operations and high-quality service delivery. Standards set for financial management ensure that these funds are managed well and are used for the purposes intended, and the statements and information regarding spending is made available, on request, to taxpayers for transparency. Because citizens are a major influence in the public sector, they also play important roles in standard setting. This is possible when an organisation sets its standards and defines its level of performance, behaviour and ethics and service delivery based on customer feedback received from their experience using public services. Any standard set by a public organisation needs to be followed alike by all parties and stakeholders directly and indirectly involved in its operations, which is why necessary and relevant standards need to be explicitly set out in contractual agreements and other modes of association with non-public sector stakeholders and partners. While policies and guidelines within a public sector organisation do set standards for all aspects of operations and code of conduct, timely internal and external audits help keep a check on adherence to standards and enable changes to standards, if and when necessary.

This ZOE training course will empower you adequate knowledge and awareness to be able to drive standard setting within your organisation in order to ensure better service delivery to citizens, ultimately resulting in higher customer satisfaction. With increase in your ability to confidently drive initiatives to set standards for all important aspects of your organisation’s operations, you will garner interests and attention to your capabilities and performance, which in turn will result in additional roles and opportunities fostering career growth and progression. By undertaking this course, you will be able to successfully set appropriate standards and ensure that these are maintained across, in turn contributing to providing high-quality services to citizens. The modules in this course are not restricted to aspects of public governance, and thus, undertaking this course will prepare you to adopt any opportunity/role in any organisation or sector, thus improving your scope for alternate career opportunities.

Course Objectives:

The main objective of this course is to empower public sector professionals with—

  • The necessary understanding and information of principles and concepts related to standard setting in the public services
  • The capability and confidence to drive setting of standards for various aspects in the organisation
  • Adequate skill and knowledge to not only ensure standard setting and implementation but also audit adherence to the same across all employees in the organisation
  • Exposure, experience and information to review standards and make relevant changes, when needed
  • The required experience, exposure and confidence to undertake additional roles and responsibilities concerning standard setting and adherence within the organisation and outside
  • A sense of pride in delivering consistently high-quality services to citizens, thus contributing to improvement in their quality of life

Training Methodology

As opposed to conventional methods of one-way course delivery, the training for this Zoe Talent Solutions course is administered in a form that would encourage participation of the trainees. The training methodology includes lectures by the trainer through a detailed yet interactive presentation, discussion among trainees, case studies, sample assignments replicating a real setting, etc. Since it covers all aspects of standard setting (ethical, behavioural, accounting, financial, performance, etc.) in detail, examples and practical challenges related to all these aspects are discussed by the trainer.

The training method for this Zoe Talent Solutions course follows the Do–Review–Learn–Apply Model.

Organisation Benefit

By public sector professionals undertaking this course, their organisations will benefit in the following ways:

  • A better equipped and informed workforce to help set standards and devise adherence guidelines for the same
  • Consistent behaviour, processes, and quality of service because of standards set for all these aspects
  • Happier customers because of improved and consistent services delivered
  • Better public management and administration because of standards and guidelines that help guide performance, behaviour and operations
  • Regular audits for checking adherence to standards internally and compliance of standards with international benchmarks
  • Disciplined, defined and streamlined operations across all departments
  • Equal accountability and ownership by all stakeholders (internal and external) of a public sector partnership or association
  • Reduced risk of corruption and manipulation of operational aspects

Personal Benefit

Through this course, public sector professionals will benefit in the following ways:

  • Increased knowledge about various principles and theories concerning standard setting in the public services
  • Increased opportunities to undertake additional roles and responsibilities with regard to setting standards within the organisation and devising steps to foster adherence across all employees of the organisation
  • Increased capability and confidence to conduct internal audits to keep a check on adherence to standards by all employees of the organisation
  • Greater information and the necessary skill to understand external compliance requirements and play a pivotal role in ensuring changes to standards in order to maintain compliance with external/international/universally accepted levels
  • A more conducive, aligned, focused work environment that fosters growth and progression because of all employees working towards one standard and with one objective in mind
  • A sense of pride to be able to contribute to improved services to citizens, thus enhancing their quality of life
  • Adequate skill and experience to undertake any role in any organisation or sector, thus adding to the available opportunities for one from a career point of view

Who Should Attend

  • All senior members and decision makers in the public sector responsible for devising the strategy of the organisation, setting standards and expectations in line with these and ensuring adherence across the organisation and across all external stakeholders involved
  • Investors or potential investors who would like to ensure or be assured of consistency in operations, actions, behaviour and service quality of public sector organisations
  • Auditors and other professionals involved in periodic checks and audits to understand the best practices and expected outcomes of reviewing standards from time to time
  • Policy makers responsible for creating policies and guidelines for employees to behave and function in a particular manner
  • Legal and compliance authorities to ensure that the standards set within an organisation conform to the universal standards set by the law
  • HR professionals responsible for ensuring a conducive work culture and environment driven by values and ethics and seriousness towards standard adherence
  • Any other public sector professional who is required to adhere to certain standards in his/her job role



The course will cover the following areas that are critical for appropriate and successful standard setting in the public services:


Module 1 – Types of Standards

  • Ethical
  • Performance
  • Accounting
  • Financial management


Module 2 – Seven Principles Supporting Standard Setting

  • Selflessness
  • Integrity
  • Objectivity
  • Accountability
  • Transparency
  • Truthfulness
  • Leadership


Module 3 – Sources of Information for Defining Standards

  • Management
  • Employees
  • Existing and potential customers
  • Lost customers
  • Competitors
  • Regulatory authorities


Module 4 – Advantages of Good Ethical Standards

  • Better outcome for society with fair public spending
  • Low levels of corruption
  • Benefits to the economy and increase in economic efficiency
  • Consistent and customer-oriented work culture


Module 5 – Good Governance Standards

  • Focus on organisational objectives and outcome for citizens
  • Effective performance across roles and functions
  • Demonstration of value through good behaviour
  • Informed, transparent decisions
  • Managed risks
  • Enhanced organisational capacity and capability


Module 6 – Government as a Standard Setter

  • Advantages
    • No conflict of interest
    • Better compliance because of rule of law backing
    • More responsiveness to public interest
    • Disadvantages
    • Political influence
    • Lengthy and rigid standard regulation process
    • Lack of objectivity in standards set


Module 7 – Private Sector as a Standard Setter

  • Advantages
    • High-quality talent for standard setting
    • No political influence or interference
    • Increased flexibility and faster responsiveness
  • Disadvantages
    • Susceptibility to inefficiency
    • Influence of vested individual interests
    • No backing of rule of law for enforcement


Module 8 – Agencies as a Standard Setter

  • Advantages
    • Support of government and legislature
    • Availability of technical expertise with professionals
    • High efficiency
    • Reduced costs
    • More accountability towards society
  • Disadvantages
    • Arbitrary functioning
    • Careless staff/personnel
    • Political and government pressure and influence

General Notes

  • All our courses can be facilitated as Customized In-House Training course.
  • Course duration is flexible and the contents can be modified to fit any number of days.
  • As for Open Enrolment Courses, we offer our clients the flexibility to chose the location, date, and time and our team of experts who are spread around the globe will assist in facilitating the course.
  • The course fee includes facilitation, training materials, 2 coffee breaks, buffet lunch and a Certificate of successful completion of Training.
  • FREE Consultation and Coaching provided during and after the course.


Customized Schedule is available for all courses irrespective of dates on the Calendar. Please get in touch with us for details.
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