Everyone has appreciated the importance of competent content marketing for a long time. Quality content’s role is growing increasingly, and good texts are always in demand. Fortunately, huge articles overloaded with keywords are already a thing of the past.

Now, it is important not the quantity but the quality of the material. It should consider the target audience’s needs, answer users’ questions, and help solve their problems. That’s why 5 informative, well-written, and designed articles can bring much more traffic than dozens of mediocre texts.

This article will discuss 5 ways to get a result that attracts customers’ attention.

Competently select topics and semantic core

If the analysis shows that search engines “dislike” the pages of your website, then you need to work on its content. The first step is the collection of keywords relevant to the website’s topic, that is, the compilation of the semantic core. It should most accurately characterize the type of goods or services that are offered.

Another important stage is the selection of topics for writing articles. To find the most relevant ones, you can use such methods:

• Brainstorming. You need to write down topics or clusters of topics that come to mind. It is desirable to do this before analyzing competitors. It is important to avoid copying what they have but to cover the missed directions.
• Analyzing competitors. For this purpose, you can use various services, such as Serpstat, Semrush, Ahrefs, Plerdy, etc. They allow you to analyze someone else’s site and determine which pages are shown on the largest number of keywords in the search. Reviewing competitors’ articles, viewing the text, and reading the comments will be good. This will help to know what visitors are interested in and make your material more informative and relevant.
• E-mail newsletters. You can subscribe to several popular projects with similar topics. This way, you will be aware of popular topics.
• “People also ask” section. When you enter a query into the search bar, the system gives the most popular queries of other users with the same keyword as a hint. Also, pay attention to the “People also ask” block. To avoid searching all the options manually, you can use special services.
• Social media. Unlike search engines that consider many technical factors, the thematic communities of social media are based on the direct interests of users. Analyzing popular posts and discussions can generate many relevant ideas for content generation. Such posts and discussions can be found manually (comments, likes, reposts) or with the help of special services.

You can never have too many ideas. It is important to note everything interesting that came to mind or you saw or heard somewhere.

Refine and improve existing articles

Don’t forget about articles that are already published on the website. Using the free Google Search Console, you can get information about how your website is presented in Google search results. This will allow you to further optimize your existing content. You can do this in many ways:

• Repurposing. Remodeling an already-written article into a different format – a post for social media, an email for a newsletter, a story on Instagram, etc. In doing so, you can link to the full version of the article, thus getting additional traffic.
• Changing the content format. You can turn a conference presentation into an article, an article into a podcast, a podcast into a video, or a video into a webinar using an online video editor.
• Combining several pieces of content into one big one. For example, you can prepare an informative long-read from a series of social media posts.
• Reminders of old articles. New users can join a blog that has been running for a long time. For them, it is worth announcing previously published articles a second time.
• Refining and improving old articles. Your writing skills are honed, your horizons are broadened, and the requirements of search engines change.
• Compilations. Offer users a list of several articles, videos, and other content on similar topics.
• Mention the article in the comments. If users ask for advice, you can link to it in the discussion.
• Working on SEO. Conducting a site audit, consulting with SEO specialists, filling in meta tags, and using text keywords.

Making existing content work in a new way is much easier, cheaper, and faster than creating new content. But this is relevant if there is a sufficient amount of worthwhile materials.

Fully cover the topic

Now, when people can use the Internet from any smartphone, finding the information they are interested in is not difficult. Websites are literally over spammed with all kinds of textual content. But it is difficult to find quality content among it.

Offering an article to people, try to fully disclose its topic and give answers to all questions. You can do it in such formats:

• “Problem + solution”. State the target audience’s problem in the article and give really working recommendations for its solution.
• “A tool designed for…”. Describe a technique or a tool that can be skillfully used to solve certain problems that users are interested in.
• “Our customers often ask”. State the problem situation that users most often ask about, analyze what it has in common with the majority’s requests, and provide solutions. In this format, you can use several Q&As on similar topics.
• “Expert evaluation”. You should analyze what you yourself are well versed in. Readers can easily reveal the author’s incompetence by asking some questions in the comments.

Covering “all fronts” at once in an article is not a good idea. This will not allow you to thoroughly disclose the topic and will lead away from solving the problem. Even the most talented essay writers will confirm this to you. Therefore, make sure that you have used all the tools to get a truly high-quality result.

Structure your content

In times of information scarcity, users were ready to select the truth from “sheets” of solid text. But now, it’s easier to spend a couple of minutes navigating different websites than trying to read the unreadable. It is difficult even physically. No one does not want to strain their eyesight.

The adequately formatted text gives the user visual cues. It helps to understand whether the necessary information is there and whether it is worth spending time on reading.

When formatting the text, it is recommended to use such formatting elements:

• Highlighting headings and subheadings. When composing them, you need to use keywords.
• Marked and numbered lists. Structured text makes it easier to read and perceive the information.
• Readable font. A complicated font, especially on a colored background, causes fatigue and irritation.
• Optimal length of sentences. The sentence should not contain unnecessary words, and the words should be organized correctly. The text should read smoothly, without “stumbles” within sentences and when moving from one phrase to another. Simple sentences and complex sentences should alternate.
• Literacy. Checking the text for grammatical, spelling, stylistic, and other errors should be mandatory.

Regarding text formatting, it is also worth mentioning illustrations, tables, graphs, photos, and other visual content. It will also greatly facilitate the perception of information.

Involve experts: quality over quantity

This is especially true for highly specialized and not quite simple topics. It will be enough for users who do not understand the issue’s essence to outline general provisions. For specialists, it is important to prepare comprehensive answers to questions.

To write an expert article a person who is a professional in the field is required. Yes, his services may not be cheap, and a good copywriter can handle the task. However, in some cases, the author’s name can significantly affect the rating.

Quality content is an effective means of communication with site users and a tool for interaction with search engines. Through good texts, it is quite realistic to attract their attention and gain their trust by offering answers to the questions they are looking for.

Conclusion

Content writing is a dynamic and multifaceted endeavor that requires careful planning, creativity, and strategic thinking. By implementing the 5 key strategies outlined in this article, content creators can significantly enhance their ability to produce material that not only captures the attention of customers but also resonates with them on a deeper level.

Firstly, understanding the target audience is crucial. Tailoring content to their preferences, needs, and pain points ensures that it remains relevant and engaging. Secondly, maintaining a clear and organized structure enables readers to easily digest the information, enhancing the overall readability of the content. The strategic use of visuals and multimedia elements adds depth and visual appeal to the material, making it more enticing.

The importance of revisions cannot be overstated. Regularly reviewing and fine-tuning content allows for continual improvement and ensures that it remains up-to-date and aligned with customers’ evolving needs.

In a world of content, standing out and attracting customers’ attention is a formidable challenge. However, by following these 5 key strategies, content writers can confidently navigate this challenge, producing content that captures attention and establishes a lasting connection with their audience. Ultimately, a well-crafted piece of content has the power to inform, inspire, and engage, leaving a lasting impact on the minds of readers and driving success in today’s competitive digital landscape.