Course Overview

Digital technologies have nestled their way into business operations. As a result data -digital or otherwise- has become an important asset for any organisation. Organisations are inundated with information every day with huge amounts of data stored online and in digital databases. Data overload calls for techniques that would present the required information clearly and artistically while grabbing the attention of the viewers. 

What is infographic reporting?

Infographics have originated as a powerful tool that navigates through a myriad of information available and presents it in a manner that makes it visually digestible. Infographics make use of graphical representations such as visuals, charts, colours, negative space, etc. It aids in presenting complex information quickly and clearly, making it much easier to identify patterns and trends. The idea is to transform uninteresting data into an entertaining, eye-catching, and concise report. Infographic reports publish insights in an easily approachable manner to the users of the information.

How to make data more engaging and attractive? How can strategic infographics increase traffic on websites? How can infographics help in reinforcing a brand? Infographics design and reporting can do wonders in such issues wherein an attempt is being made to simplify some complicated information. The development of web technologies, improved graphic software, and multiple media options have made infographics reporting gain prominence in various organisational operations. Reliance on data has led managers and decision-makers to acquire the now crucial skill of infographics.

What should an infographic include?

Zoe Talent Solutions has introduced an Infographics design and reporting course covering various tools and techniques that are used to simplify complex data in a manner that engages the audience. The participant will be able to learn this versatile skill that applies to numerous platforms. The course encourages its participants to explore various approaches to data visualization to maximize the visual impact. The course is a must for anyone looking to gain an understanding of data, develop different narratives, forming tailored visual stories according to their target audiences.

Course Objectives

Infographics design and reporting course aim to fulfil the following objectives:

● Understand the application of infographics in daily activities of the business

● Understand ways of transforming complex information into simplified reports

● Learn to make complex data more engaging for the audience

● Learn to create infographics reports that are visually digestible and easy for the audience to remember

● Understand the difference between good and bad infographics

● Learn to develop infographics design that would deliver maximum impact

● Learn ways to visualize data

● Learn to develop narratives for different audiences and incorporate those narratives into infographics

● Learn to use various tools involved in data visualization and infographics

Training Methodology

● Interactive sessions and lectures

● Presentations

● Management games

● Role-playing/modelling

● Case studies

● Group discussions

● Problem-solving sessions

Organisational Benefits

Infographics design and reporting course will benefit an organisation in the following ways:

● Infographics can help in increasing traffic to the website and social media which results in delivering engaging information to customers and other stakeholders

● Increased SEO ranking of a website

● It can help in driving sales as engaging content can attract the attention of prospective customers and help them retain in their memory longer

● It can help managers use it as a powerful marketing tool and increase the shareability of the content

● It can deliver a powerful impact immediately to the clients

● It can help in conveying key messages derived from loads of statistics which enables effective communication of data

● Complimenting infographic designs with brand design can help in generating brand awareness

● It can benefit businesses from the increased engagement of content

Personal Benefits

Infographics design and reporting course will benefit an individual in the following ways:

● Learn effective presentation of data that will help in highlighting key points forward

● Gain knowledge about important elements of infographics such as illustrations, graphs, charts, typography, visuals, etc.

● Understand practical uses of illustrations, colour theory, etc.

● Learn tools that will help in better visualization of statistical data

● Learn to create narratives for data according to the target audience

● Gain career advantage by learning the relevant skill of greatly demanded infographic designing and reporting

● Become sought after employee in the organisation with stellar infographics skills

Who Should Attend?

● Data Analysts

● Data managers

● Graphic designers

● Strategic managers/general managers/departmental managers

● Business Analysts

● Database Administrators

● Teachers, educators, mentors

● Head hunters

● Start-up founders, Entrepreneurs

Course Outline

Module 1: What are infographics?

● Use of infographics in improving cognition

● Components of infographics: visual element, content element, the knowledge element

● Why are infographics effective?

● Why should we use infographics?

Module 2: Planning layout for infographics

● Importance of white space

● Plan the story narrative to be told

● Design reference sheets

● Different types of layouts: comparison layouts, heavy data layout, roadmap, etc.

Module 3: What makes infographics effective?

● Narrating a story through the infographic

● Making it visually appealing

● Using well-researched statistics

Module 4: Selecting the appropriate infographic

● Deciding categorisation of information: chronologically, alphabetically, categorically, etc.

● Use of charts

● List-based visuals

● Using flowcharts and decision trees

● Comparison Infographics

Module 5: Infographics designing process

● Defining target audience

● Defining goals for infographics

● Selecting the medium: print or online

● Researching and finding the information

● Finding the story in the data

Module 6: Designing wireframe

● Converting text to visual effects

● Developing the skeleton for the content

● Designing titles, description, and their placement

Module 7: Designing infographics

● Using visual metaphor, visual associations

● Using colour scheme: 60-30-10 rule

● Choosing font and icons

● Deciding background design

Module 8: Use of Charts

● Bar and line histogram

● Scatter Plots

● Pie charts

● Charts to use when comparing data

● Charts to use when establishing variables

● Charts to use when defining data composition

● Charts to use when showing the distribution of data

Module 9: Infographics and SEO

● Link building

● Maintaining relevance

● Keyword research

● Making it shareable and linkable

● Creating inbound marketing

Module 10: Infographics reporting

● Make data reporting more interesting

● Difference between data visualization and reporting

● Crafting a narrative and using storytelling to report