Productization is developing a service or concept, etc. into a product. In the current market, it is essential to create multiple products and packages to increase the value you offer. Nowadays, more and more items are being compared as commodities. The goal should be to add in as much value to the package as possible with items of high perceived value and low overhead cost. This program will discuss and work with you to maximize your product range as well as cover how to: position, package, profile and promote your product.

Who Should Attend?

• Business and Management Consultants
• Marketing/Communications leaders
• Technology leaders
• Business Improvement leaders

Learning Objectives

On successful completion of this program, participants will be able to:
• Understand the Productized Services Concept and its essentials
• Understanding the process to implementation
• Learn to draw a road map in phases
• Understanding – Productizing Growth Strategies and Tools

Course Outline:

Introduction
• Icebreaker
• Housekeeping Items
• The Parking Lot
• Workshop Objectives

MODULE I
• What are productized services?
• Time and Rates lever
• Automation and Outsourcing
• Investing in faster and better

MODULE II
• Turning service into a product
• Package your different service levels
• Combine services to create a new offering
• Package a process

MODULE III
• Being the Product
• Understand Your Prospect’s Needs
• More services vs Better services
• SCALE equals CONTROL Approach
• Marketing-Focused Approach
• Product-focused Approach
• Brand that Differentiates your Company

MODULE IV
• Design a product roadmap
• Product Ladder and The Three-prong Strategy
• Detailing your products
• Offer – Delivery – Follow-Up Phase

MODULE V
• Challenges on services that can’t be productized
• Growth Strategies
• Tools to Run Productized Service