Code Date Venue Fees  
ML072 01 Oct - 05 Oct Vienna $2875 Register
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The training program helps delegates to create a  highly-productive work environment for their people using global tried and tested techniques and exploiting their own leadership qualities. The program outline is up to date and pertinent to marketplace requirements, thus catering well to all analytical prediction of training needs in the specified area. A customised proposal can also be arranged, to suit the training requirements of your team.


Course Objectives:

By the end of the program, participants will be able to:

  • List the characteristics of the new workplace
  • Apply the skills of a senior manager and leader
  • Practice the foundations of business analysis
  • Apply the latest management concepts and techniques to their current managerial position, with particular emphasis on strategy formulation, economic analysis, marketing and sales, finance, Human Resources and organizational behaviour
  • Develop and practice the specific skills required for managing successfully in a multi-cultural environment
  • Identify their own managerial strengths and improvement opportunities and develop plans for managerial success

Course Outline:

The Management Challenge and the New Workplace

  • Modern Management Thought
  • The New Workplace and Organizational Challenges – New Managerial Roles
  • High Performance Management Practices
  • The Role of Intangible Assets

Marketing Management

  • Marketing Concepts and Fundamentals
  • Scanning the External and Internal Environments for Marketing Purposes
  • Segmentation, Targeting, and Positioning
  • Product and Promotion Mix Strategies across the Product Life Cycle
  • Marketing Research: The Importance of Collecting and Reporting for Decision-Making

Financial Planning and Analysis

  • The Macro Finance Picture – What Every Senior Manager Needs to Know about Finance
  • The Key Financial Statements – The Vital Role of Financial Statements in Running Operations: The Income Statement, Balance Sheet and Cash Flow Statement
  • Financial Statement Analysis for Decision-Making:
    •Time Series
    •Cross Sectional, Trend and Vertical Analysis
    •Liquidity, Asset Management and Solvency
    •Profitability and Market Ratios

The Economics of Business

  • The Price System
  • Market Structures and Price Determination
  • Cost Analysis
  • Macroeconomic Analysis and Its Impact on the Business
  • Balance of Payments, Globalization and Emerging Economies

Strategic Management

  • Art of Strategy: Strategy Formulation and Execution
  • Types of Strategy
  • Assessing an Industry’s and a Firm’s Competitive Environment
  • Identifying Your Firm’s Critical Success Factors and Key Result Areas
  • Building Your Firm’s Balanced Scorecard

Organizational Behaviour

  • Leadership as a Process – Bringing Out the Leader in You
  • The Situational Leadership Model
  • The Leader as a Coach and as a Developer of People – The Art of Delegation

Strategic Human Resources Management(HRM)

  • The Four Modern Roles of HRM
  • The Role of Competencies in Modern HRM
  • The Role of the Line Manager in Building Leadership:
    •Succession Planning
    •Talent Management

Who should Attend?

All senior managers (present and potential) who need to complement their technical knowledge with advanced multi-disciplinary managerial skills.


General Notes

  • All our courses can be facilitated as Customized In-House Training course.
  • Course duration is flexible and the contents can be modified to fit any number of days.
  • As for Open Enrolment Courses, we offer our clients the flexibility to chose the location, date, and time and our team of experts who are spread around the globe will assist in facilitating the course.
  • The course fee includes facilitation, training materials, 2 coffee breaks, buffet lunch and a Certificate of successful completion of Training.
  • FREE Consultation and Coaching provided during and after the course.
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Course Curriculum

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